TEAM FITNESS

After a change in ownership, the established personal training studio needed a brand update to reach their target market. The studio's focus changed from casual training to proper weightlifting, bodybuilding and high-intensity interval training. With this change in programming, the brand needed an update to showcase the new tough love + hard work approach. The previous brand portrayed the studio as a casual and light activity studio. Since the rebrand, the studio has increased their group training session from one group a quarter to four and sees increases in personal training sessions and group class attendees.

The project scope included logotypes and symbols for the studio and its sub-brands, image editing, marketing and promotional assets, social media and newsletter templates, outdoor signage, apparel designs, and a comprehensive website. 

Trainer photographs by Catchlight Photos.

TEAM FITNESS

After a change in ownership, the established personal training studio needed a brand update to reach their target market. The studio's focus changed from casual training to proper weightlifting, bodybuilding and high-intensity interval training. With this change in programming, the brand needed an update to showcase the new tough love + hard work approach. The previous brand portrayed the studio as a casual and light activity studio. Since the rebrand, the studio has increased their group training session from one group a quarter to four and sees increases in personal training sessions and group class attendees.

The project scope included logotypes and symbols for the studio and its sub-brands, image editing, marketing and promotional assets, social media and newsletter templates, outdoor signage, apparel designs, and a comprehensive website. 

Trainer photographs by Catchlight Photos.

TEAM FITNESS

After a change in ownership, the established personal training studio needed a brand update to reach their target market. The studio's focus changed from casual training to proper weightlifting, bodybuilding and high-intensity interval training. With this change in programming, the brand needed an update to showcase the new tough love + hard work approach. The previous brand portrayed the studio as a casual and light activity studio. Since the rebrand, the studio has increased their group training session from one group a quarter to four and sees increases in personal training sessions and group class attendees.

The project scope included logotypes and symbols for the studio and its sub-brands, image editing, marketing and promotional assets, social media and newsletter templates, outdoor signage, apparel designs, and a comprehensive website. 

Trainer photographs by Catchlight Photos.

SERVICES
Rebranding
Print Design
Web Design
Signage
Marketing Assets
CLIENT
Team Fitness Training
DATE
Summer/Fall 2017
SERVICES
Rebranding
Print Design
Web Design
Signage
Marketing Assets
CLIENT
Team Fitness Training
DATE
Summer/Fall 2017
SERVICES
Rebranding
Print Design
Web Design
Signage
Marketing Assets
CLIENT
Team Fitness Training
DATE
Summer/Fall 2017
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tf-alpha

The studio rebrand paired rough textures and color overlayed images with a clean logotype and symbol, aligning the brand with the leading studios in the industry and above it's local competitiors.

The studio's two leading programs received their own logos and imagery. TF Total focuses on general personal training and is the program all of the studio's clients go through. TF Alpha focuses on bodybuilding competition prep. The client wanted to incorporate their previous business, Alpha Club, which focused on competition prep, to not lose their reputation in the local industry. 

The studio rebrand paired rough textures and color overlayed images with a clean logotype and symbol, aligning the brand with the leading studios in the industry and above it's local competitiors.

The studio's two leading programs received their own logos and imagery. TF Total focuses on general personal training and is the program all of the studio's clients go through. TF Alpha focuses on bodybuilding competition prep. The client wanted to incorporate their previous business, Alpha Club, which focused on competition prep, to not lose their reputation in the local industry. 

The studio rebrand paired rough textures and color overlayed images with a clean logotype and symbol, aligning the brand with the leading studios in the industry and above it's local competitiors.

The studio's two leading programs received their own logos and imagery. TF Total focuses on general personal training and is the program all of the studio's clients go through. TF Alpha focuses on bodybuilding competition prep. The client wanted to incorporate their previous business, Alpha Club, which focused on competition prep, to not lose their reputation in the local industry. 

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Several print assets were created and updated with the new brand. Business cards were created for all of the studio's trainers. Additionally, a brochure, sandwich board, open house sign, and posters were created for the studio's annual open house event.

Social media accounts were updated and social media posts and ads were created for events, promotions, and program information. Promotional emails and a newsletter template were also created to reach their previous clients who had not been to the studio recently.

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TF-Front-Signage

To make the studio more visible in the high traffic area, outdoor signage and window treatments were designed. Additionally, all indoor signage was updated to show the new brand and logo.

The studio's website was the main focus for the rebrand. The old site was neglected, hard to navigate, and dated the studio which led to fewer clients. The new website was built on Wordpress and integrated with the studio's email marketing and client management software. The site houses promotions, program details, trainer bios, a live schedule, and numerous testimonials.

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