CATCH THE DROP

youphoria is a broadcast network focused on providing its viewers with the ultimate Electronic Dance Music experience. youphoria’s goal is to educate, entertain and immerse viewers in all aspects of EDM culture.

The target demographic that youphoria targets is 16 – 35. youphoria’s viewers are those who enjoy electronic dance music and culture. The tone of the channel is energetic, lively, uplifting, and euphoric.

View full process here.

CATCH THE DROP

youphoria is a broadcast network focused on providing its viewers with the ultimate Electronic Dance Music experience. youphoria’s goal is to educate, entertain and immerse viewers in all aspects of EDM culture.

The target demographic that youphoria targets is 16 – 35. youphoria’s viewers are those who enjoy electronic dance music and culture. The tone of the channel is energetic, lively, uplifting, and euphoric.

View full process here.

CATCH THE DROP

youphoria is a broadcast network focused on providing its viewers with the ultimate Electronic Dance Music experience. youphoria’s goal is to educate, entertain and immerse viewers in all aspects of EDM culture.

All background video content and audio is not mine and were used for educational purposes. All photographs used in mockup are from Unsplash.

SERVICES
Branding
Print Design
Web & UI Design
Video & Animation
CLIENT
University of The Arts
DATE
Spring 2016
SERVICES
Branding
Print Design
Web & UI Design
Video & Animation
CLIENT
University of The Arts
DATE
Spring 2016
SERVICES
Branding
Print Design
Web & UI Design
Video & Animation
CLIENT
University of The Arts
DATE
Spring 2016
you-logo-2
NAME RATIONALE

youphoria is a play on the word “euphoria”.
For anyone immersed in EDM, their experiences with the culture can be defined as euphoric.

eu·pho·ri·a - yooˈfôrēə/ - noun
a feeling or state of intense excitement and happiness

The tagline is "catch the drop". 

drop
A drop in popular music, especially electronic dance music styles, is a point in a music track where a switch of rhythm or bass line occurs and usually follows a recognizable build section and break.

NAME RATIONALE

youphoria is a play on the word “euphoria”.
For anyone immersed in EDM, their experiences with the culture can be defined as euphoric.

eu·pho·ri·a - yooˈfôrēə/ - noun
a feeling or state of intense excitement and happiness

The tagline is "catch the drop". 

drop
A drop in popular music, especially electronic dance music styles, is a point in a music track where a switch of rhythm or bass line occurs and usually follows a recognizable build section and break.

NAME RATIONALE

youphoria is a play on the word “euphoria”.
For anyone immersed in EDM, their experiences with the culture can be defined as euphoric.

eu·pho·ri·a - yooˈfôrēə/ - noun
a feeling or state of intense excitement and happiness

The tagline is "catch the drop". 

drop
A drop in popular music, especially electronic dance music styles, is a point in a music track where a switch of rhythm or bass line occurs and usually follows a recognizable build section and break.

NAME RATIONALE

youphoria is a play on the word “euphoria”.
For anyone immersed in EDM, their experiences with the culture can be defined as euphoric.

eu·pho·ri·a - yooˈfôrēə/ - noun
a feeling or state of intense excitement and happiness

The tagline is "catch the drop". 

drop
A drop in popular music, especially electronic dance music styles, is a point in a music track where a switch of rhythm or bass line occurs and usually follows a recognizable build section and break.

YOU-STATIONary
headphones1
BROADCAST WORLDWIDE

youphoria broadcasts worldwide since it’s core demographic exists in North America and Europe. youphoria’s main access point is on television.

ACCESSIBILITY

Viewers can find all of the programming on the network’s broadcast channel.
On mobile, viewer’s can access full episodes of programming and additional content such as promos, broadcast clips, music videos and live stream music. Viewer’s without subscriptions will have limited access.
Additionally, youphoria’s social media presence and website allow viewer’s to see broadcast clips, promos, unique viewer-created content and select programming.

you-iphone
you-ipad
macbook
COMPETITORS

youphoria's competitors include clubhead.tv, MTV Dance, edm tv, and flaunt.

PROGRAM HIGHLIGHTS

Program highlights include cultural documentaries, artist-specific documentaries, live sets and podcast/music streams.

youadd
VIDEO TREATMENT

In addition to brand collateral, I created a basic bump, extended bump, bug, lower third and scheduling animations for television and online video treatment. I continued the glitch treatment used in the logo throughout the animations along with the brand gradient.

© 2018 KSENIA AZANOVA