The three questions you should ask about your homepage content

Your homepage is your first opportunity to impress your client. What makes a good homepage is different from business to business, and if you feel overwhelmed brainstorming what’s right for your business, this is the guide for you. To give yourself a clear starting point with your homepage, ask yourself the following three questions:

What sets me apart from my competitors/other businesses in my industry?

When someone searches for your webpage, they can likely find many different pages of your competitors offering similar products/services. Your page is a chance to highlight what makes you different. Look at other pages in your industry for inspiration and to understand what is expected of — especially when it comes to transparency and the quantity of information offered —  but keep in mind that your page should give your future clients a reason to choose you over your competition. This is where the unique-ness of you/your business shines. PS. We use the term competitors since it’s easy for everyone to understand. AND we believe in community over competition and that there is more than enough business and clients for everyone. No scarcity or lack mindset over here.

What is the most essential information I need to convey on this site/homepage?

Try to summarise your business — and what you offer — in a single sentence. Make sure that this is the first thing your visitors notice when they enter your site. People want to know what you can do for them. Why should they be on your site and not someone else’s? Think of this as your value proposition. Here’s an example:
Instead of what you/your business are: “Yoga Instructor, Mentorship and Membership” Talk about the benefit: “Helping you feel better in your skin, Through Yoga, Thai Massage And Teacher Mentorship” It’s very easy to go overboard and show ALL the information on your homepage when planning your website out. Your goal should be to create an easy to follow and organized system with your content. You want people to stay on your site and explore for more info instead of leaving because they are overwhelmed and don’t know what to do. Know what information to prioritise and how to make the most out of it.   

What is the action I want someone to take after visiting my page?

If you want your webpage to have high conversion rates, you need to prioritise this action everywhere on your website. This will help you remind yourself what the most relevant information on your webpage is. Users spend an average of 5.59 seconds looking at a website’s written content — you want to make those seconds count no matter what they’re focusing on. Organise your information so that it points clearly and directly to the action you want visitors to take. This can look like having your 1 call to action at various places on the page and highlighting it by using a different color or style (as long as it is part of your branding).  Good design is about balance. Ultimately, you want to be able to communicate what’s special about your business without overwhelming your visitor. We’re obsessed with finding that balance at kesvn studio, and would be more than happy to discuss how to match your business goals with the content on your homepage. We offer free design consultations where we can organize your homepage together. We have worked on a variety of sites, which you can see here.

Book your free design consultation with us here. If you want to know what a design consultation entails, click here.
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