How to make a website as a solopreneur that you’ll love managing

You’re setting up your website for the first time, and you need to sell both your service and your personality. Maybe you’re seasoned in the industry and just starting to establish your web presence – or perhaps your website is your foot in the door. No matter what, your web presence is incredibly important for earning your client’s trust and making them feel confident that they are making the right choice with you.

Your priority is to make sure your website feels personal and trustworthy. Your website is the next best thing to having an in-person conversation with your potential client. Many solopreneur websites can feel robotic and cold because they feel too much like a sales pitch. It’s easy to tell when a business’s website is just a slightly modified cookie-cutter template. You can look at our guide on homepage content here [] for some ideas on content generation. Still, take the time to imagine what you truly want to communicate about yourself to your audience and how you’ll share it.

The tools you use to make your website – all the technical stuff behind building the website itself – are also just as crucial in supporting this vision. We primarily work with WordPress at kesvn studio for a variety of reasons, including:

  • The ability to host your website anywhere (services like Squarespace, Wix, and Webflow tie you to using their services forever, so you depend on them even if they change their pricing, services, etc.)
  • Customizability – there are tons of plugins (both free and paid) that can help you make your site into an online store, a course, a blog, or anything else that you want your website to do for you.
  • Community – Did you know that 42% of the internet uses WordPress? {link:} With such a vast community, there are always resources and support to achieve what you need.

Most importantly, whether you’re making your site from scratch or working with a web developer, you want a site that you’ll be able to update yourself with ease. Set yourself up for success from the beginning with your website to prevent the hassle of reworking things later from the ground up. We use page builders like Divi or Oxygen to create custom sites that are easy for our clients to maintain. Depending on your needs the builder or theme may vary and we recommend doing your research.

Finding a great host is also VERY important to how your site operates and how people interact with your site. Find out what to look for when selecting a host here.

If you’re setting up your website for the first time (or even just updating a site you’ve had for a while!), we would love to help. We can pull from years of experience working with solopreneurs to give you customized advice on what’s right for you. Book a free design consultation here []


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